New product launches can be an exhilarating time for customers. Perhaps it's the allure of that feature they've been waiting for, or chance to play around with a sleek new interface. Other times, it's just the idea of something shiny and new that gets their hearts beating.
A solid product launch, however, must go one step beyond the announcement of something new. A successful product launch thinks through the entire release experience. Starting at the initial communication all the way to the actual transition to the new product, think about: